Cardiff Airport's Duty Free partner Nuance has teamed up with The Estée Lauder Companies to support their Breast Cancer Awareness (BCA) Campaign. Throughout October, which has been internationally recognised as ‘Breast Cancer Awareness month’, Nuance will be using store space, technology and donations with purchase to promote this important movement in just two airports, Cardiff Airport being one of those chosen to take part.
Henrik Ottosson, Nuance Category Manager for P&C and Food in EMEA comments: “We are pleased to be able to further advance and promote The BCA Campaign with our long term partner The Estée Lauder Companies. The underlying message of this campaign is that we are stronger together, which reflects our commitment to work side by side with The Estée Lauder Companies to raise awareness for this appeal. By supporting our partner in their BCA Campaign we hope to help raise both awareness and donations for this very worthy cause.”
Jean-Charles Séité, Vice President/General Manager, The Estée Lauder Companies Travel Retail EMA comments: “As the late Mrs. Evelyn H. Lauder, our founder and guiding spirit, always said, ‘It really is something that can never be done by any one person; it has to be done by a group.’ In true We’re Stronger Together spirit, The Estée Lauder Companies Travel Retail is pleased to partner with The Nuance Group for The 2014 BCA Campaign’s fight against breast cancer.”
Nuance will be dedicating retail and marketing space to raise awareness for The Estée Lauder Companies’ BCA Campaign, as well as customised offers in Cardiff Airports. With every purchase of Estée Lauder Advanced Night Repair, customers will receive a pink ribbon key ring and furthermore, a small donation will be made to support The BCA Campaign.
Informative BCA Campaign videos will be broadcasted on new digital screens to inspire and encourage customers to support the cause. Nuance’s interactive tablets will also be used to showcase BCA material, alongside dedicated space on the Cardiff Duty Free websites.
The Zurich duty free store has donated space for The BCA Campaign directly in front of the Estée Lauder offer on level one. Bringing the campaign to the forefront of the walkthrough store, Nuance employees will highlight the events by wearing pink ribbons and pink t-shirts.
In the UK, the walkthrough area at Cardiff Airport will feature two high profile dedicated promotion units for The BCA Campaign during October. In addition Nuance and the airport have offered space to highlight the cause on both their air-side and land-side flight information screens. Till points will be also be garnished with messages together with counter cards, ribbons as well as other promotional products. Nuance employees will also be participating in a pink “Bake off” challenge to commemorate the cause.
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Mrs. Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $53 million to support global research, education and medical services; with nearly $42 million funding 166 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 20 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands. For more information on The BCA Campaign, visit www.BCAcampaign.com or follow on Facebook: www.facebook.com/BCAcampaign, Twitter: www.twitter.com/BCAcampaign, Instagram: www.instagram.com/BCAcampaign and YouTube: www.youtube.com/BCAcampaign.
As a leading travel retailer, Nuance operates about 75’000 square metres of retail space spanning 66 locations in 19 countries and territories across the globe. In addition to an extensive portfolio of duty and tax-free stores, brand boutiques and concept stores, the Group also provides in-flight services and operates a wholesale and distribution business, supporting the travel retail sector. Headquartered in Zurich, Nuance employs 6’100 people worldwide. Nuance is part of the Dufry Group. For more information visit www.thenuancegroup.com.
Nuance features the Breast Cancer Campaign on its Duty Free Website: