There are a number of reasons South Korea’s capital deserves its reputation as one of the best destinations to visit in Asia. Not only is the city’s culture incredibly vibrant and its population made up of exceptionally friendly people, it is also a bustling economic powerhouse, housing a number of the world’s biggest tech companies such as Samsung, LG, and Hyundai Motors.

Korea experiences the full four seasons, so Seoul has things to offer travellers at every time of the year – whether it’s cherry blossoms in spring, the summer Seoul Lantern Festival along the Cheonggyecheon, colourful mountain scenery during autumn, or amazing winter sports on the outskirts.

Seoul is also a treasure trove for history lovers, as it features well-preserved Korean cultures and traditions. Visitors can see stunning sites such as the Gyeongbokgung Palace, which housed dynasties of kings, browse the Asian artefacts in the National Museum of Korea, or walk the streets of traditional Korean areas (such as the Bukchon Hanok Village) packed full with art galleries, traditional teahouses and lovely craft shops.

Tourists interested in religious history can journey to one of the dozens of colourful Buddhist temples surrounding the city and learn more about the religion of approximately quarter of the country’s population. The monks living and working in the temples are always open for discussions, and travellers are welcome to partake in the temple life and rituals.

There is a unique balance between the ancient history radiating from Seoul and its new super-slick modern developments. This is most prominent in the city’s technological innovation; it’s equipped with widespread Wi-Fi availability and the latest gadgets. The innovative cityscape is packed-full of architectural wonders, such as the Lotte World Tower, whose double-decker elevator is the fastest of its kind globally.

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